SUMMER TRAVEL SEASON BEGINS, KROGER AND ITS FAMILY OF STORES EXPAND FUEL DISCOUNTS ACROSS ALL BANNERS

Customers Can Now Accumulate and Redeem Fuel Discounts Throughout Kroger’s Divisions

CINCINNATI, Ohio, May 22, 2008 – Customers throughout The Kroger Co.’s (NYSE: KR) family of stores can now accumulate and redeem fuel discounts they earn by shopping at Kroger-owned stores at participating gas stations the retailer operates across the country.

Most of the fuel discount programs offered by Kroger and its family of stores reward customers with a minimum of 10 cents off per gallon of gas for every $100 they spend in a store. The fuel discount programs are available and transferable at Kroger stores nationwide under the following banners: Kroger, Baker’s, City Market, Dillons, Food 4 Less, Fred Meyer, Fry’s, Gerbes, Hilander, Jay C, King Soopers, Owen’s, Pay Less, QFC, Ralphs, Scott’s, and Smith’s stores.

Shoppers who use Kroger’s 1-2-3 REWARDS® Mastercard can earn discounts up to 15 cents off per gallon of gas in participating markets.

“We are excited to make it easy for our customers to earn and redeem fuel discounts throughout our family of stores as the summer travel season begins,” said Rodney McMullen, vice chairman of Kroger. “Our customers asked us to expand this benefit and we have listened to them. This is another example of the many ways we at Kroger are investing in meaningful savings for our customers to help them stretch their household budgets farther – particularly when they need it the most.”

Enhancing the fuel discount program is the latest in a series of initiatives Kroger has introduced or expanded to help customers save money on groceries, health care and other household staples. Other programs include:

• Expanding Kroger’s $4 generic drug program to include 90-day prescriptions for only $10.
• Launching a tax relief gift card program that offers customers free groceries when they turn their economic stimulus checks or direct deposits into Kroger gift cards.
• Kroger’s growing line of quality private label products offered at great prices found exclusively in the retailer’s family of stores.
  

Customers can take advantage of fuel discount programs offered at Kroger and its banner stores by using their shopper cards. The expanded program is not available in some areas including Alabama, Michigan and the Columbus, Ohio metropolitan area.

About Kroger:

Kroger, one of the nation’s largest retail grocery chains, is honored to celebrate its 125th anniversary in 2008. The Company’s more than 320,000 associates serve customers in 2,486 supermarkets and multi-department stores in 31 states under two dozen local banners including Kroger, Ralphs, Fred Meyer, Food 4 Less, Fry’s, King Soopers, Scott’s, Smith’s, Dillons, QFC and City Market. Kroger associates also serve customers in 782 convenience stores, 394 fine jewelry stores and 720 supermarket fuel centers the Company operates. In addition, the Company operates 42 food processing plants in the U.S. Headquartered in Cincinnati, Ohio, Kroger focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local schools and grassroots organizations in the communities it serves. For more information about the Company, please visit our web site a www.kroger.com

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