Kroger's Purpose
At Kroger, Our Purpose is to Feed the Human Spirit™.
Every day, we bring that Purpose to life by helping families make memorable meal moments, delivering the freshest foods directly to our customers’ doors, providing access to life-saving prescriptions, creating the future of grocery retail – and so much more.
We strive to build a world free from hunger and waste by connecting our neighbors with the fresh foods they need to thrive. We continue our journey to ensuring no one goes to bed hungry.
Feed the human spirit
Whether we manufacture, market, stock, check, deliver, or manage, we all try to make their experience as uplifting as possible. Just like Barney Kroger did when he brought together the butcher, the baker, dry goods, and produce all under on roof. We’ve always been about value, convenience, and making customer’s lives simpler.
To life them up, we keep our hands, hearts and minds open so we can be attentive to their needs and provide true Kroger hospitality and generosity. Because every time someone crosses our threshold we get a fresh chance to make an emotional connection, lighten their load and lift them up.
It’s a simple truth that our world is hungry for uplift. It’s a universal need, as powerful as our need for food or fuel.
That's why our purpose is To Feed the Human Spirit.
Feed the human spirit
Whether we manufacture, market, stock, check, deliver, or manage, we all try to make their experience as uplifting as possible. Just like Barney Kroger did when he brought together the butcher, the baker, dry goods, and produce all under on roof. We’ve always been about value, convenience, and making customer’s lives simpler.
To life them up, we keep our hands, hearts and minds open so we can be attentive to their needs and provide true Kroger hospitality and generosity. Because every time someone crosses our threshold we get a fresh chance to make an emotional connection, lighten their load and lift them up.
It’s a simple truth that our world is hungry for uplift. It’s a universal need, as powerful as our need for food or fuel.
That's why our purpose is To Feed the Human Spirit.
Our Values
In fulfilling Our Purpose, we live by our Kroger Values:
Honesty
We insist on truthfulness with each other, with our customers, with our vendors and in our business records. We expect and value openness.
Integrity
We act in accordance with our values, even when it’s difficult.
Respect
We treat all with dignity and value the opinions and perspectives of others.
Safety
We seek and embrace differences in the backgrounds, cultures and ethnicities of all associates, customers and vendors.
Inclusion
We encourage and expect collaboration, teamwork and the active involvement of all associates.
Staying true to our roots
With nearly 2,800 stores in 35 states under two dozen banners and annual sales of more than $132.5 billion, Kroger today ranks as one of the world’s largest retailers.
Our Commitment
See our plan for ending hunger in our communities and eliminating waste in our company.
See our planOur Business
Serving nearly 11 million customers a day in 35 states and the District of Columbia.
Learn about our operationsThe Kroger Fact Book
The most current resource for facts and figures about The Kroger Co.
Download our Fact Book
