Go Fresh
We know Fresh is important to our customers. With 70% of customers telling us freshness is the primary way they determine where to shop, it will always remain a key part of our strategy.
Fresh starts with our farmers.
They produce the amazing items that sit at the center of the family dinner table. We take our responsibility to deliver their products to customers’ home seriously. Our technology and digital teams work hand-in-hand to move items more efficiently while ensuring they stay at the right temperature throughout the travel
Each of these steps means our customers have more days of freshness in their homes – which is the metric that matters the most
