Purpose & Promise
At Kroger, our Purpose – To Feed the Human Spirit – and brand promise – Fresh for Everyone™ – reflect our belief that everyone deserves access to fresh, nutritious food for a healthier future. Kroger makes grocery shopping easy, convenient and affordable every day. Our associates live our Purpose and Promise and give back meaningfully to our communities from coast to coast.
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Responsible Business Strategy
We recognize Kroger’s unique role in serving communities across America. As an employer, retailer, food manufacturer, health services provider and more, we have a responsibility to lead with purpose and continually improve our performance. Our Responsible Business Strategy outlines how we advance positive changes that benefit our associates, customers and communities. Our purpose-driven Zero Hunger | Zero Waste impact plan, introduced in 2017, sits at the center of our strategy. It expresses our mission to end hunger and waste in our communities and make sure more fresh, nutritious food achieves its highest purpose: feeding people. Learn more in our latest Responsible Business Report.
Responsible Business Strategy
We recognize Kroger’s unique role in serving communities across America. As an employer, retailer, food manufacturer, health services provider and more, we have a responsibility to lead with purpose and continually improve our performance.
Our Responsible Business Strategy outlines how we advance positive changes that benefit our associates, customers and communities. Our purpose-driven Zero Hunger | Zero Waste impact plan, introduced in 2017, sits at the center of our strategy. It expresses our mission to end hunger and waste in our communities and make sure more fresh, nutritious food achieves its highest purpose: feeding people. Learn more in our latest Responsible Business Report.
Kroger’s History of Operating Responsibly
1977
Established an industry-leading Public Responsibilities Committee of the Board of Directors to oversee key topics
1978
Kroger is a visionary partner and founding member of Feeding America
2006
Published first annual Sustainability Report
2008
Completed first carbon footprint
2009
Launched work with World Wildlife Fund to advance seafood sustainability
2016
Published first GRI-aligned sustainability report
2017
Refined our Purpose: to Feed the Human Spirit and introduced our Zero Hunger | Zero Waste action plan
2018
Completed first stakeholder-informed materiality assessment; food waste footprint
2019
Launched purposed linked brand promise: Fresh for Everyone
2020
Set goal to reduce GHG emissions by 30% by 2030. Set new 2030 sustainable packaging goals
2023
Published two human rights impact assessments
2024
Introduced Nature-Based Goal to Protect Pollinators & Biodiversity
Responsible Business Strategy: Thriving Together
Our strategy is supported by pillars that reflect how we support and advance positive changes for People and our Planet. We also aim to uphold strong corporate governance, operate responsibly and improve our performance in these focus areas:
Zero Hunger | Zero Waste Action Plan
Our Zero Hunger | Zero Waste impact plan informs our decision-making to support healthier lifestyles for people and the communities we serve. Since its inception in 2017, the company has directed a total of $1.65 billion in food and funds to help end hunger, including 2.3 billion meals to feed people.
By redirecting surplus food and meals to people in our communities, funding nonprofit organizations that provide meals and related services and investing in innovative startups, we aim to inspire industry-wide change.
Zero Hunger | Zero Waste Action Plan
Did you know nearly 1/3 of food produced in the U.S. is thrown away?
That equals approximately 74 million tons of surplus available food goes unsold or uneaten every year. At the same time, more than 44 million Americans – one in seven – struggle with hunger. This just doesn’t make sense.
Associates
Kroger offers accessible employment, competitive benefits - from great pay and perks to healthcare and more - and leadership opportunities to grow and build a rewarding career.
Join Our TeamCommunities
More than $340 million in annual giving at national local levels supports nonprofit organizations aligned with our mission and the causes our customers care about most.
See How We HelpSuppliers
We establish clear expectations and standards for all suppliers to improve performance beyond our own operations and help create a more responsible global supply chain.
See How We Work Together
