Supplier Item Setup Data Management Providers
Supplier Item Setup Data Management Providers
Kroger is excited to share an update on our Item API (KIA). We’ve listened to your feedback and have taken significant steps in improving your item setup experience with The Kroger Co.
Previously, Consumer Packaged Goods suppliers (CPGs) had only one primary option to submit new item data, which was through the Vendor Item Portal (VIP). Establishing a unified data ingestion point is essential to our strategy; to improve the data submission process. Now, syndication of data directly into Kroger is available through three leading data service providers – Syndigo, Salsify and 1WorldSync.
Suppliers can now use Syndigo, 1WorldSync or Salsify for new item submissions as well as for updating existing item data. Kroger supports all three vendors, allowing you and your associates to choose what fits best for you. NOTE: Our Brands suppliers can only use Syndigo at this time.
There are a limited number of commodities which cannot yet change their current procedure for item setup. We are actively working to include all commodities soon and will notify you once available. These commodities include:
- Tobacco
- Prescription drugs
- Starbucks
- Lottery
- Gift Cards
- Greeting Cards, books and magazines (new items only. Updates CAN use any of the three vendors)
To assist you in selecting the best data entry vendor for your business, we encourage you to reach out directly to Syndigo, Salsify and 1WorldSync for detailed information on their offerings, capabilities and support options. The platforms can provide insights to help you make an informed decision tailored to your data management requirements.
We will continue to update you on any new capabilities.
For questions, please contact your Kroger Category/Digital Category Manager or refer to the FAQ found here.
Contacts:
Thank you,
Your Kroger Item Setup team
For Kroger Item Submission issues (errors occurring once in your chosen vendor’s system and cannot resolve) contact the Kroger Supplier Engagement Group:
Phone: US: 1-844-277-6165 / International: +011 513-387-1140
hours: 8:00AM to 6:00PM ET Mon-Fri
